![]() ![]() can only increase the value of a film’s life in broadcast, cable and premium TV. Not to mention, the model runs counter to the old movie business adage: A solid theatrical result at the B.O. Said one rival studio distribution chief about the VOD deal given to exhibs: “I don’t think there’s enough money involved.” Some believe that with the right split, say a 35% share going to the exhibitor, that some of these theater chains might have been seduced.īut there’s a bigger concern here: Breaking a theatrical window’s run will only spell doom for exhibition in the long run. Many theater chains turned up their noses on those terms including Marcus Theatres and Harkins Theatres. In exchange, Paramount, per industry sources, is giving participating exhibitors an estimated 2%-4% share of their digital revenue made between the time the film drops below 300 engagements and 90 days after its opening date. In July, Paramount announced that AMC and Cineplex were agreeing to the studio’s plans to release Ghost Dimension and Scouts Guide on VOD six to seven weeks after their opening date instead of three months. Scouts Guide is also getting a similar smack by exhibitors with a less-than-spectacular run at 1,400 theaters. 'Teenage Mutant Ninja Turtles: Mutant Mayhem' Slashes $3.8M Tuesday Previews, Eyes $30M+ 5-Day Opening - Box Office 2 chain AMC, Canada’s Cineplex, National Amusements and Alamo Drafthouse. Those agreeing to Paramount’s shortened VOD window include No. ![]() Such low-balling for Ghost Dimension stems from the fact that major theater chains including Regal, Cinemark and Carmike are refusing to play the movie due to Paramount’s shortened VOD window agreement that it conceived during the summer, making Ghost Dimension and Scouts Guide available 17 days after they drops below 300 theaters a distribution plan that may be just as wacky as Universal and Sony’s respective large-format platform release of Everest and The Walk, a rollout that stunted their grosses. Some rival studios think that Ghost Dimension‘s opening will be even lower, despite the fact the film will have the added benefit of 3D pricing, a first for the series. Instead, Paramount is expecting $10M-$12M from 1,350 estimated theaters, a booking that’s less than half the number of 2,897 theaters that played the franchise’s previous chapter Paranormal Activity: The Marked Ones which opened to $18.3M in January 2014. The current tracking for Paranormal Activity’s sixth installment suggests it could see a $20M opening given its strong total awareness of 72% among under-25ers - that is if it was released in 2,500-plus theaters. Tonight there are several rival distribution chiefs in town who believe Paramount is leaving money on the table in its release of back-to-back horror films Paranormal Activity: The Ghost Dimension on October 23 and the R-rated Scouts Guide To The Zombie Apocalypseon October 30.
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